Putting our stamp on Oklahoma City’s Districts
Illustration
Art Directors Club — Graphex 51 Winner
Local Gold ADDY Winner 2021
Creative Director: Matt Goad
THE PROJECT:
For this project, we worked with Creative Director Matt Goad, from GoadAbode to help the Oklahoma City Chamber of Commerce develop a new set of icons for the various districts in OKC. These were designed to be used in various methods from signage to a visitor guide map.
SERVICES:
Illustration
Art Direction
THE SOLUTION:
When working with Matt, we knew it was important to develop a coherent system for these 13 illustrative icons. The set needed to look cohesive yet each icon needed to stand on its own as well as represent the district in a new way. Certain icons hint to architectural elements while others showcase the entertainment or offerings of a particular district. The icons and the map were designed to help visitors navigate Oklahoma City and to encourage locals to support their districts.
