Do you want your brand to stand out in the sea of cookie-cutter businesses?
Meet our innovative branding
and graphic design firm.
At Nuevo Studio, our mission is to create bold, kickass brands for businesses to attain distinction. We don’t settle for mediocrity, and we have a passion for helping trendsetters and industry disruptors like you secure authority in your industry.
The Nuevo Way
We live and breathe by the following principles:
Candor
We have an “open conversation” philosophy. You are free to present ideas, share thoughts, and offer candid feedback. We want to work together to find the right solution for your branding needs.
Curiosity
This insatiable curiosity leads our creative endeavors and helps us uncover your secret sauce. We want to understand the root of the problems you face and discover the spark that got you started in business.
Bold
We’re not here to create look-alike visuals or copy other brands. We’ll create a strategic brand identity to help you attain your goals and disrupt the status quo.
Fun
We’re fun to work with and we want you to feel like you’re talking to friends. We’ll ensure the process is an enjoyable experience.
Growth
As a cutting-edge design studio, we stay on top of trends, evolving technology, and finding better ways to serve you. We value mentorship and education to foster this growth mindset. We’re an agency that’s not afraid of change but welcomes it with open arms.
Strategy
Everything we do is rooted in strategy. We’re here to understand the problem you’re trying to solve and create customized, dynamic branding solutions for your business.
Nuevo Manifesto
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Just because it’s always been done this way doesn’t mean that has to continue.
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Good ideas start churning about 3-5 clicks into Wikipedia. The first idea is like the first pancake… alright but not that tasty.
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If it feels wrong, weird, uncomfortable… speak up. The world would be a better place if more people spoke up, not just for themselves but for other communities that don’t have a seat at the table… yet.
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Being an adult sucks, making things as fun as possible while being functional is our jam.
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Best way to create sustainable brands is to seek out the holes before they sink the ship.
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If it isn’t working; forcing it will end up in #8
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Don’t know what something means ask for clarification. No question is dumb, it’s worse to not fully understand something and stunt the opportunities for creative problem solving.
Meet the Team!
Naoma Serna-Zahn (She/Her)
Founder + Brand Strategist
Naoma is a highly acclaimed Graphic Designer and visionary Creative Director whose exceptional work has earned her multiple industry awards. Originally from Mexico, she came to the US to pursue her passion and earned a B.A. in French Literature and Culture and a B.F.A. in Graphic Design from the esteemed School of Design at the University of Central Oklahoma.
Driven by a deep desire to empower women in business, Naoma has been invited as a keynote speaker at prominent events such as Adobe Live, MARCON, Creative Mornings OKC, The Treasury, Tulsa Tech, and UCO.
A true innovator, Naoma draws inspiration from her globe trotting adventures and love of good food, bringing a distinctive edge to her design process. She firmly believes that travel expands horizons and fuels the imagination, which is evident in her designs that seamlessly blend cultural nuances with cutting-edge aesthetics.
Naoma’s relentless pursuit of excellence and her commitment to pushing the boundaries of design have made her a sought-after partner for businesses looking to make their mark in today’s fast-paced marketplace.
President, AMA Oklahoma
Former President, AIGA Oklahoma
Former Design Educator at the School of Design at UCO
Tim Buchanan (He/Him)
Graphic Design Intern
A lifelong Okie and devoted creative, Tim brings a fresh perspective to our team. With a self-taught background in both music and design and currently pursuing formal training, Tim is fueled by a passion for creativity.
He began honing his skills through design in projects in the music world such as posters and cassette and record layouts. This blend of real-world experience and a hunger for knowledge makes Tim a versatile and dynamic designer.
Beyond design, Tim finds joy in the simple pleasures of life. When not immersed in the world of pixels and vectors, you can find him in the kitchen, whipping up delicious dishes with his culinary skills. In his downtime he picks country and bluegrass guitar and hosts the radio show 'Far From Home' on local NPR station, KOSU. And of course, his loyal companion, Gary the dog, is always by his side.
With a genuine passion for creativity and a love for life, Tim is a valuable asset to our team, bringing his unique blend of talent and enthusiasm to every project.
Pili Guarddón Pueyo (She/Her)
Operations Manager
Meet Pili, our highly-organized Operations Manager who hails from the Canary Islands. With her impeccable to-do lists and sharp focus, Pili is an expert at keeping our creative team on track and ensuring timely delivery of projects.
As your primary point of contact, Pili is always there for you, ready to answer any questions and provide updates on your project’s progress. Her attention to detail and outsider perspective bring a fresh perspective to our creative field, ensuring that we always stay ahead of the curve.
Whether she’s herding cats or fostering pups for a local non-profit, Pili is always on top of things. With her can-do attitude and commitment to excellence, you can trust her to deliver outstanding results every time.
She is the person to keep your project on track and your deadlines met.
Brenda Chávez (She/Her)
Graphic Designer
Introducing Brenda Chávez, our newest Graphic Designer who hails from the tropical city of Merida in México. With a degree from the University of Central Oklahoma and a passion for brand identity and systems thinking, Brenda brings a unique perspective to the Nuevo team.
Her creativity and eye for design are matched only by her ability to simplify complex problems and turn them into elegant solutions. Whether she’s working on a brand identity or designing a user interface, Brenda’s work always has a touch of colorful flair that sets it apart from the rest.
With her innovative spirit and problem-solving skills, Brenda is a true asset to our team. Whether you need a fresh new brand identity or a sleek layouts, she’s the designer to call when you want to make the complex simple.
Our Signature Approach:
Nuevo Studio is your kickass partner through the strategic journey of brand design. Throughout our process, each conversation is an invitation to collaboration. You know your business best, and your input is vital.
Our collaboration will span three distinct phases:
PHASE I
It all starts with your brand strategy development.
Think of this initial stage as the bones of your brand. To build a rock-solid foundation for all of your future marketing decisions, we dive deep into your business, your audience, and what makes both of you unique. From there, we build a strategy that actually makes sense.
PHASE II
Next comes the really fun part: establishing your unique visual identity.
This is when we explore bold color palettes, typefaces, and shapes. Every single visual element will be tied in some way to your initial brand position. At this point in the process, we’ll inspire you to think outside the box when it comes to how your brand is perceived.
PHASE III
Last, we build a website based on your bold brand strategy.
At last, it all comes together in a cohesive, user-friendly experience for your audience. We make it easy for your visitors to immediately understand who you are and how you can help.
The finished product is adaptive, robust, and will build your legacy for years to come.
Listen, we know what we’re doing.
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